With more than a decade of experience in content strategy and editorial leadership, Dustin has a proven track record of crafting high-impact content strategies for both B2B and B2C clients. His expertise in managing cross-platform content projects and delivering results-driven strategies ensures exceptional outcomes for Hypelocal’s diverse client base.
Known for his ability to balance creative vision with strategic execution, Dustin leads a team that produces SEO-optimized, client-centric content across multiple channels, driving engagement and enhancing brand visibility.
Experience
Dustin’s extensive career in content has shaped his expertise in developing and delivering impactful strategies that lead to results, including:
Executive Producer, National Post
As the Arts and Culture Editor at the National Post, Dustin led a team of writers and designers producing daily online and print content. This included the launch of branded newsletters and successfully executed custom content and native advertising campaigns.
Senior Content Marketing Specialist, Cyncly
At Cyncly, Dustin handled all aspects of content creation, including blogs, advertising collateral, newsletters, and web pages. He designed editorial schedules, developed B2B content strategies, and ensured brand consistency across all digital platforms.
These experiences underscore Dustin’s ability to lead content teams, drive engagement, and execute innovative strategies that align with client goals.
Areas of Expertise
Dustin specializes in creating effective content strategies and finding the perfect tone of voice to deliver on those plans. He specializes in:
Content Strategy: Developing cross-platform content plans tailored to achieve measurable outcomes for clients.
Longform SEO Content: Crafting optimized content for websites and digital platforms to increase visibility and engagement.
Thought Leadership Development: Shaping narratives that position clients as industry authorities through insightful articles, white papers, and expert interviews.
Editorial Leadership: Managing teams to produce consistent, high-quality content across channels.
Dustin’s deep understanding of storytelling and data-driven decision-making ensures Hypelocal clients benefit from both creative and strategic solutions.
Dustin holds dual Bachelor’s degrees in English and Cultural Studies from York University.
Affiliations and Causes
Dustin is passionate about promoting arts, education, and human rights.
He has volunteered his time on several occasions to speak to communications and journalism students at Toronto Metropolitan University, Humber College, George Brown College, and Centennial College.
Contributions
Blog Article
April 23, 2025
The Secret to Finding Your Next Customer? Focus on Their Problem, Not Your Product
ToFu content should spotlight real audience pain points—empathy drives connection, cuts through noise, and increases conversion.
The scroll never ends. Post after post. Ad after ad. All fighting for half a second of your attention. But once in a while, something stops you. You lean in. You care. You remember.
10 Free Marketing Tools Most Agencies Would Guard With Their Lives
As the summer comes to a close, we’re sharing the exact prompts, tools, and templates we use in-house to write faster, tighten funnels, and automate the workflows that slow other businesses down.
