Dustin Parkes is Head of Content at Hypelocal.
With more than a decade of experience in content strategy and editorial leadership, Dustin has a proven track record of crafting high-impact content strategies for both B2B and B2C clients. His expertise in managing cross-platform content projects and delivering results-driven strategies ensures exceptional outcomes for Hypelocal’s diverse client base.
Known for his ability to balance creative vision with strategic execution, Dustin leads a team that produces SEO-optimized, client-centric content across multiple channels, driving engagement and enhancing brand visibility.
Dustin’s extensive career in content has shaped his expertise in developing and delivering impactful strategies that lead to results, including:
Dustin specializes in creating effective content strategies and finding the perfect tone of voice to deliver on those plans. He specializes in:
Dustin’s deep understanding of storytelling and data-driven decision-making ensures Hypelocal clients benefit from both creative and strategic solutions.
Dustin holds dual Bachelor’s degrees in English and Cultural Studies from York University.
Dustin is passionate about promoting arts, education, and human rights.
He has volunteered his time on several occasions to speak to communications and journalism students at Toronto Metropolitan University, Humber College, George Brown College, and Centennial College.
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