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Are your competitors slowing down for summer?
Then, now's your chance to speed up.
The summertime is the perfect moment for a marketing heat check. That’s why the July edition of The Hype is all about audits.
In the links below, you’ll get frameworks for:
- A product marketing audit to realign your messaging and sales strategy
- A content audit that turns underperforming assets into high-converting ones
- A paid ads audit to cut waste and boost ROI across channels
If you want more sales in the second half of the year, don’t wait for issues to arise.
Find them now, before they find you in Q4.
Fix The Disconnect Between Product And Pipeline
7-Steps to Realign Your Messaging, Personas, and Sales Strategy
Great product marketing connects. It brings product, sales, and customer success together.
But when messaging gets stale or enablement materials lag behind product evolution?
Performance drops.
Most teams don’t revisit their personas or positioning often enough, leading to inconsistent sales stories, wasted content, and confused buyers. This 7-step audit helps you fix that.
Sharpen your messaging and retool your enablement for a tighter, more effective funnel.
Find The Content That Converts
Refresh, Repurpose, and Reprioritize Content for Better Results
If your content isn’t driving conversions, it’s not achieving its ultimate goal.
Instead of overhauling your content plan, look at what you've already got.
In most content libraries, some of the best-performing assets are buried under outdated posts, off-message articles, or pages no one can find.
This audit helps you fix that.
You’ll surface what’s working, repurpose what’s not, and fill the gaps with content that actually moves buyers forward. At the end, you'll walk away with a focused, revenue-ready content strategy.
Stop Burning Your Ads Budget
Cut Wasted Spend and Improve ROI With This Paid Media Audit Guide
Paid ads can drive huge returns.
But they can also quietly waste thousands of dollars.
This guide helps you improve ROI across Meta, Google, and LinkedIn with an audit process for each platform that makes every ad dollar work harder.
Clarify structure, shore up targeting, and optimize tracking across all your paid campaigns.
Links To Learning
This Month’s Must-Reads For AI Creativity and Smarter Social Strategy
How To Run A Social Media Audit That Actually Moves The Needle [Sprout Social]
Most social audits are surface-level. This guide from Sprout Social goes deeper, showing you how to assess performance, improve consistency, and uncover growth opportunities across every platform.
The AI Video Tools Worth Your Time (And The Ones That Aren’t) [Hubspot]
AI video is exploding. But which tools actually deliver? This roundup from Hubspot examines the most popular platforms, ranking them by output quality, features, and use cases.
What Does Organic Reach Actually Mean In 2025? [Zapier]
With most platforms pushing pay-to-play, this Zapier blog post explores where organic reach still resonates. Find four proven strategies to improve your visibility without spending more.
What’s Next?
Clean Up. Tighten Up. Power Up
Thanks for reading The Hype.
Sometimes, the fastest path forward isn’t about trying something new. It’s about looking at what’s already in motion and simply asking how it could perform better.
These audits are the reset buttons your strategies need. More than maintenance, they’ll surface what works best, show you exactly where to focus, and provide the insights you need to drive better results for the rest of the year.
Avoid Q4 panic this year. Look ahead, fix what’s slowing you down, and finish the year strong.
