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Alayna Moxness
Alayna Moxness is a Director of Content & Creative at Hypelocal.
Her speciality is combining creativity with strategy to deliver high-quality content for clients across diverse industries. With extensive experience in building content marketing campaigns that generate results, Alayna ensures brand alignment and client objectives are seamlessly integrated into every project.
Alayna’s energy, creativity, and attention to detail make her a vital part of Hypelocal’s success. Her ability to balance strategic vision with innovative storytelling consistently elevates client brands and drives measurable outcomes.
Experience
Alayna’s career experience before joining Hypelocal demonstrates her expertise in content strategy, marketing, and leadership through roles such as:
Director of Marketing, Locafy
Alayna drove Locafy’s growth from seed stage to NASDAQ listing, managing global branding across 21 countries and increasing lead generation by 2,800%. She built and led a marketing team, implemented attribution tracking, and reduced churn by 23% through client retention programs.
Account Manager, lmno
Alayna led campaigns for B2C and B2B clients, including strategy development, creative team collaboration, and managing multi-agency social media content teams. She supported agency growth through client relationship management and efficient project execution.
Areas of Expertise
Alayna specializes in content strategy and marketing, including:
- Core Messaging Development: Crafting and refining brand voices that resonate with target audiences while ensuring consistency across all client communications. Alayna excels in aligning messaging with strategic goals to maximize engagement and impact.
- SEO-Optimized Content: Developing high-quality, search-engine-friendly content tailored for client websites to improve visibility, engagement, and conversions.
- Social Media Content Marketing: Designing and executing full-funnel strategies for social media platforms, driving audience engagement and supporting clients' broader marketing objectives.
Alayna’s ability to seamlessly merge creative storytelling with strategic execution ensures measurable success across Hypelocal’s client campaigns.
Latest Articles, Tutorials and Videos
Hypelocal: 5 Steps to Improve Your Conversion Rate Optimization
Alayna Moxness provides insights into making the most of existing website traffic by fine-tuning website and other conversion points to turn visitors into customers.
YouTube: How to Improve Your Conversion Rate Optimization
Alayna Moxness explains why Conversion Rate Optimization is one of the most powerful and cost-effective growth tactics available to businesses today.
LinkedIn: A Great Tool For Visual Prompt Engineering
Alayna Moxness shares her secret for more streamlined communications and training with generative AI for images and design.
Credentials and Education
Alayna holds a Bachelor of Commerce in Marketing from the University of Saskatchewan. While pursuing this degree, she was recognized with the Maureen Somers Memorial Trust Award for her focus on international business and entrepreneurship.
She also holds several certifications, including credentials in inbound marketing and email marketing through HubSpot Academy.
Affiliations and Causes
Alayna has contributed her expertise to mentoring marketing teams for the JDC West competition and volunteering with organizations like Young Women in Business and 5 Days for the Homeless.
Her passion for social causes has led her to support other initiatives focused on education and community building.
Outside of Work
Contributions
How to Develop an Email Marketing Campaign That Drives Results
Learn 7 steps to build high-ROI email campaigns: segment, write, automate, and track for real results.
The 8 States of Demand: Influence Your Demand Generation Marketing Strategy to Drive Smarter Growth
Kotler’s 8 States of Demand help marketers align strategies with real audience needs—from no demand to overfull demand.
Want Better Results From Your Marketing? Use Our Process for Iteration
Achieve better marketing results with a data-driven iteration process: set goals, test, analyze feedback, and optimize campaigns for continuous growth.
How to Build a Top-of-Funnel Content Strategy That Connects and Converts
Build ToFu content that educates, earns trust, drives awareness, and fills your funnel with high-quality, engaged leads.
Why Demand Generation is Critical to Business Growth
Struggling with low-quality leads and rising costs? Demand generation builds trust, improves conversions, and drives sustainable growth across the entire funnel.
Using AI for Content Creation? Here are 3 Ways To Keep It Authentic
Learn how to use AI in content creation without losing authenticity—practical tips to increase quality, efficiency, and brand voice.
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How to Stop Chasing Attention and Start Creating Intentional, Value-Driven Content
Vanity metrics don’t drive real business growth, but intentional, value-driven content does. Learn how to create content that fosters engagement, builds trust, and leads to conversions.
Post Smarter, Get More Results: The 2025 Social Media Timing Guide
Discover the optimal posting times for Facebook, Instagram, LinkedIn, TikTok, and more. Maximize engagement and drive meaningful results with data-backed insights tailored to your audience's behavior.
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How to Boost Conversion Rates with Your Writing
Improve your copywriting and boost conversions with simplicity and readability. Learn how to transform landing pages into high-converting tools.
10 Free Marketing Tools Most Agencies Would Guard With Their Lives
As the summer comes to a close, we’re sharing the exact prompts, tools, and templates we use in-house to write faster, tighten funnels, and automate the workflows that slow other businesses down.
3 Smart Audits To Boost H2 Sales
The summertime is the perfect moment for a marketing heat check. That’s why the July edition of The Hype is all about audits.
How To Drive Big Results Through Small Improvements
Here’s how to make the small improvements that multiply into sharper campaigns, lower costs, and better results for your business.
Digital Marketing Strategy
How To Exploit The Most Underrated Play In Marketing
AI and Automation
How to get better results through AI and automation.
Contact
Alayna Moxness
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