The most valuable part of your funnel might be the one you’re ignoring.

While most businesses fight over the 5% of the market ready to buy, there’s enormous opportunity in the 95% who haven’t started searching—yet.

This edition of The Hype shows how Top-of-Funnel (ToFu) content helps you:

• Expand your market before competitors even show up
• Lower customer acquisition costs
• Build preference early and convert faster

Your next customer probably doesn’t know they need you yet. The strategies, tools, and insights below will make sure they find you first.

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Grow Your Market & Lower Acquisition Costs

Use This Overlooked Ad Strategy To Expand Your Pipeline

If you're not amplifying your top-of-funnel content, you're missing the biggest audience you have: people who aren’t searching yet, but should be.

This guide shows you how a small slice of your paid budget can create outsized returns by sparking new awareness, warming cold leads, and giving some of your best content the reach it deserves.

This is how you connect sooner and close faster.

READ NOW

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Tap Into The Problems That Drive Conversions

Use Our Free Tool To Uncover The Pain Points Your Audience Cares About Most

The best ToFu content doesn’t start with what you sell.

It begins with what your audience is feeling, fearing, or fighting through.

This article breaks down why leading with empathy and real frustrations—not product specs—creates stronger connections, faster funnel movement, and higher conversion rates.

Bonus: Click the link below to get a free ChatGPT prompt that turns audience struggles into scroll-stopping content ideas.

LEARN WHY EMPATHY WORKS

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Build A ToFu Strategy That Fills Your Pipeline

How To Create The Content That Lands Your Next Customer

You’ve seen the tactics and the benefits in the links above. Now, get the strategy that brings it all together.

This guide walks you through building a complete ToFu content system that reaches new buyers early, builds real trust, and turns attention into action.

Use it to create content that drives the outcomes we’ve been talking about: more customers, lower acquisition costs, and faster conversions.

GET THE GUIDE

Links To Learning

This Month’s Must-Reads To Fuel Your ToFu Strategy And Accelerate Growth

Here are the articles influencing us this month:

Level Up Your Content Marketing Funnel [Hubspot]

As a marketer, you need content that supports every stage of the buyer’s journey—not just the sale. This piece breaks down full-funnel strategies with real examples of what works (and why).

Customer Segmentation: Why It Matters and How To Do It [Zapier]

Discover how to group your audience by behaviour, demographics, or needs for sharper, more personalized messaging. This guide helps you stop sending one-size-fits-all campaigns and start speaking directly to what each customer cares about.

18 Must-Know Top of Funnel Marketing Statistics [DataAxle]

Get the data to back up your ToFu strategy across SEO, social, email, and more. This list of stats from research around the web is perfect for proving impact, guiding priorities, or just reminding your team why ToFu matters.

What’s Next?

Using Top-of-Funnel Content to Connect Sooner & Convert Faster

Thanks for reading The Hype.

If there’s one takeaway from this edition it’s to not overlook ToFu content.

Most businesses look at it strictly as a means of creating awareness. But ToFu content can accomplish so much more. It expands your market, lowers acquisition costs, and creates a pipeline that moves faster.

When you show up early and solve real problems, you’ll win customers before your competitors even know they exist.

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