Trent Walker is a Partner and Head of Demand Generation at Hypelocal.
Trent specializes in developing and executing high-performance marketing strategies that drive customer acquisition and retention through paid media campaigns.
His expertise in managing large-scale advertising budgets and his innovative approach to marketing make him a key contributor to Hypelocal’s success. Trent’s strategic vision and technical proficiency enable the organization to deliver results-driven campaigns that generate profitable revenue for clients across North America.
Experience
Trent has previously held several leadership roles that showcase his technical expertise in digital marketing:
Head of Performance Marketing, Vendasta
Trent led the Paid Demand Generation Team at Vendasta, helping generate more than 2,000 inbound leads monthly. He developed and executed innovative advertising strategies across Facebook, LinkedIn, and Google Ads, challenging traditional marketing practices with data-driven experimentation.
Marketing Manager, Kaizen Cases and Inserts
As a co-founder, Trent built Kaizen's online presence from scratch, growing its social community to more than 80,000 followers and scaling monthly revenue to $100,000. He managed eCommerce operations, vendor relations, and demand generation campaigns.
Marketing Manager, TeamLinkt
Trent developed the marketing engine for an early-stage startup, handling everything from company positioning and content creation to website design and paid advertising.
Areas of Expertise
Trent excels in solving complex marketing challenges, including:
Designing and executing paid media strategies that deliver measurable ROI.
Bridging gaps in customer acquisition and retention through data analysis and attribution.
Creating multi-channel demand generation campaigns with social media advertising, SEM, and SEO.
His ability to balance creative ideation with analytical rigor allows him to build highly effective scalable and sustainable growth strategies.
Trent holds a Bachelor’s Degree in Business/Commerce with a specialization in Marketing from the University of Saskatchewan.
He is skilled in using CRMs like HubSpot, with a well-earned reputation for leveraging advanced analytics and attribution modeling to drive the performance of paid advertising campaigns.
Affiliations and Causes
Trent is passionate about social impact and community development. He has volunteered with organizations such as:
Habitat for Humanity
Parkinson Canada
The Royal University Hospital Foundation.
Contributions
Blog Article
February 13, 2025
What is a Unique Mechanism—And Why Do Your Ads Need It?
A unique mechanism sets your ads apart by explaining how your product delivers results differently. It builds trust, credibility, and differentiation—helping you stand out in saturated markets and drive real conversions.
How To Turn a $35k Monthly Ad Budget into nearly $650K Monthly Revenue
Discover how to transform a $35K monthly ad budget into nearly $5M in sales. Learn the proven strategies behind generating 1,000 leads per month and $642,830 in monthly revenue.
Optimize your campaigns with a Facebook Ads Audit. Identify performance gaps, refine targeting, and maximize ROI on the world’s most popular social platform.
With Hypelocal’s full-funnel digital marketing strategy, we helped a home services client double their year-over-year revenue. By revamping their online presence, optimizing their conversion funnels, and running high-performance Meta and Google ad campaigns, we delivered an 828% return on ad spend and surpassed lead generation goals by 57%.
Demand Generation vs Lead Generation: Insights From The Modern Marketer’s Playbook
Discover the difference between demand generation vs lead generation. Learn to create interest, remove friction, and implement effective tactics for growth.
Google Ads Audit 101: An Easy and Effective Checklist to Download
Increase ad performance with a Google Ads Audit. Use this easy checklist to optimize campaigns, identify gaps, and capture consumer attention effectively.
The scroll never ends. Post after post. Ad after ad. All fighting for half a second of your attention. But once in a while, something stops you. You lean in. You care. You remember.
10 Free Marketing Tools Most Agencies Would Guard With Their Lives
As the summer comes to a close, we’re sharing the exact prompts, tools, and templates we use in-house to write faster, tighten funnels, and automate the workflows that slow other businesses down.
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