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Trent Walker
Trent Walker is a Partner and Head of Demand Generation at Hypelocal.
Trent specializes in developing and executing high-performance marketing strategies that drive customer acquisition and retention through paid media campaigns.
His expertise in managing large-scale advertising budgets and his innovative approach to marketing make him a key contributor to Hypelocal’s success. Trent’s strategic vision and technical proficiency enable the organization to deliver results-driven campaigns that generate profitable revenue for clients across North America.
Experience
Trent has previously held several leadership roles that showcase his technical expertise in digital marketing:
Head of Performance Marketing, Vendasta
Trent led the Paid Demand Generation Team at Vendasta, helping generate more than 2,000 inbound leads monthly. He developed and executed innovative advertising strategies across Facebook, LinkedIn, and Google Ads, challenging traditional marketing practices with data-driven experimentation.
Marketing Manager, Kaizen Cases and Inserts
As a co-founder, Trent built Kaizen's online presence from scratch, growing its social community to more than 80,000 followers and scaling monthly revenue to $100,000. He managed eCommerce operations, vendor relations, and demand generation campaigns.
Marketing Manager, TeamLinkt
Trent developed the marketing engine for an early-stage startup, handling everything from company positioning and content creation to website design and paid advertising.
Areas of Expertise
Trent excels in solving complex marketing challenges, including:
- Designing and executing paid media strategies that deliver measurable ROI.
- Bridging gaps in customer acquisition and retention through data analysis and attribution.
- Creating multi-channel demand generation campaigns with social media advertising, SEM, and SEO.
His ability to balance creative ideation with analytical rigor allows him to build highly effective scalable and sustainable growth strategies.
Latest Articles, Tutorials and Videos
LinkedIn: How to Use ChatGPT to Cut Google Search Ads Setup Time in Half
Trent Walker shares his process for using ChatGPT to get Google Ads campaigns live and learning as fast as possible.
Hypelocal: How To Turn a $35k Monthly Ad Budget into Nearly $650K Monthly Revenue
Trent Walker provides insights into strategic budget allocation and creative testing to get the most from a monthly ad budget.
Hypelocal: An 828% Return on Ad Spend and Double the Revenue for This Company
Trent Walker tells the story of a home services business that used Hypelocal’s full-funnel digital marketing strategy to double their year-over-year revenue.
Credentials and Education
Trent holds a Bachelor’s Degree in Business/Commerce with a specialization in Marketing from the University of Saskatchewan.
He is skilled in using CRMs like HubSpot, with a well-earned reputation for leveraging advanced analytics and attribution modeling to drive the performance of paid advertising campaigns.
Affiliations and Causes
Trent is passionate about social impact and community development. He has volunteered with organizations such as:
- Habitat for Humanity
- Parkinson Canada
- The Royal University Hospital Foundation.
Outside of Work
Contributions
How Hypelocal Won Over An Online Jewellery Retailer With A 937% ROAS
Hypelocal’s ad strategy provided this jewellery retailer with $420K revenue and 937% ROAS.
How to Perform a Paid Ads Audit for Better ROI
Maximize ROI with smarter ad spend. Learn how to audit Facebook, LinkedIn & Google Ads for better targeting, tracking, and results.
How To Get Better Results from TOFU Content—With Just 15% of Your Ad Budget
Use 15% of your ad budget to promote TOFU content, lower cost per lead, grow awareness, and move prospects faster through the funnel.
What is a Unique Mechanism—And Why Do Your Ads Need It?
A unique mechanism sets your ads apart by explaining how your product delivers results differently. It builds trust, credibility, and differentiation—helping you stand out in saturated markets and drive real conversions.
How To Do Paid Advertising Audits That Will Maximize Your ROI
Maximize your paid advertising ROI with this expert guide on auditing and optimizing campaigns across Meta, LinkedIn, and Google Ads.
How to Write Ads Like David Ogilvy — Free ChatGPT Prompt
Transform your ads with a ChatGPT Copywriting Report Card. Input your ad details, get expert feedback, and improve clarity, appeal, and results fast!
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How To Turn a $35k Monthly Ad Budget into nearly $650K Monthly Revenue
Discover how to transform a $35K monthly ad budget into nearly $5M in sales. Learn the proven strategies behind generating 1,000 leads per month and $642,830 in monthly revenue.
How A Home Service Company Doubled Revenue
With Hypelocal’s full-funnel digital marketing strategy, we helped a home services client double their year-over-year revenue. By revamping their online presence, optimizing their conversion funnels, and running high-performance Meta and Google ad campaigns, we delivered an 828% return on ad spend and surpassed lead generation goals by 57%.
The Secret to Generating More Demand? Start with Market Analysis
Drive profitable demand generation with a thorough market analysis. Learn how to evaluate trends, competition, and customers.
Demand Generation Marketing: The Key to Long-Term Business Growth
Drive sustainable business growth with demand generation marketing. Build valuable customer experiences, meet evolving expectations, and create lasting brand connections.
How to Conduct a Comprehensive Facebook Ads Audit
Optimize your campaigns with a Facebook Ads Audit. Identify performance gaps, refine targeting, and maximize ROI on the world’s most popular social platform.
Demand Generation vs Lead Generation: Insights From The Modern Marketer’s Playbook
Discover the difference between demand generation vs lead generation. Learn to create interest, remove friction, and implement effective tactics for growth.
Google Ads Audit 101: An Easy and Effective Checklist to Download
Increase ad performance with a Google Ads Audit. Use this easy checklist to optimize campaigns, identify gaps, and capture consumer attention effectively.
10 Free Marketing Tools Most Agencies Would Guard With Their Lives
As the summer comes to a close, we’re sharing the exact prompts, tools, and templates we use in-house to write faster, tighten funnels, and automate the workflows that slow other businesses down.
Digital Marketing Strategy
How To Exploit The Most Underrated Play In Marketing
Contact
Trent Walker
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