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Trent Walker
Trent Walker is a Partner and Head of Demand Generation at Hypelocal.
Trent specializes in developing and executing high-performance marketing strategies that drive customer acquisition and retention through paid media campaigns.
His expertise in managing large-scale advertising budgets and his innovative approach to marketing make him a key contributor to Hypelocal’s success. Trent’s strategic vision and technical proficiency enable the organization to deliver results-driven campaigns that generate profitable revenue for clients across North America.
Experience
Trent has previously held several leadership roles that showcase his technical expertise in digital marketing:
Head of Performance Marketing, Vendasta
Trent led the Paid Demand Generation Team at Vendasta, helping generate more than 2,000 inbound leads monthly. He developed and executed innovative advertising strategies across Facebook, LinkedIn, and Google Ads, challenging traditional marketing practices with data-driven experimentation.
Marketing Manager, Kaizen Cases and Inserts
As a co-founder, Trent built Kaizen's online presence from scratch, growing its social community to more than 80,000 followers and scaling monthly revenue to $100,000. He managed eCommerce operations, vendor relations, and demand generation campaigns.
Marketing Manager, TeamLinkt
Trent developed the marketing engine for an early-stage startup, handling everything from company positioning and content creation to website design and paid advertising.
Areas of Expertise
Trent excels in solving complex marketing challenges, including:
- Designing and executing paid media strategies that deliver measurable ROI.
- Bridging gaps in customer acquisition and retention through data analysis and attribution.
- Creating multi-channel demand generation campaigns with social media advertising, SEM, and SEO.
His ability to balance creative ideation with analytical rigor allows him to build highly effective scalable and sustainable growth strategies.
Latest Articles, Tutorials and Videos
LinkedIn: How to Use ChatGPT to Cut Google Search Ads Setup Time in Half
Trent Walker shares his process for using ChatGPT to get Google Ads campaigns live and learning as fast as possible.
Hypelocal: How To Turn a $35k Monthly Ad Budget into Nearly $650K Monthly Revenue
Trent Walker provides insights into strategic budget allocation and creative testing to get the most from a monthly ad budget.
Hypelocal: An 828% Return on Ad Spend and Double the Revenue for This Company
Trent Walker tells the story of a home services business that used Hypelocal’s full-funnel digital marketing strategy to double their year-over-year revenue.
Credentials and Education
Trent holds a Bachelor’s Degree in Business/Commerce with a specialization in Marketing from the University of Saskatchewan.
He is skilled in using CRMs like HubSpot, with a well-earned reputation for leveraging advanced analytics and attribution modeling to drive the performance of paid advertising campaigns.
Affiliations and Causes
Trent is passionate about social impact and community development. He has volunteered with organizations such as:
- Habitat for Humanity
- Parkinson Canada
- The Royal University Hospital Foundation.
Contact
Trent Walker
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