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In This Article
The scroll never ends.
Post after post. Ad after ad. All fighting for half a second of your attention.
But once in a while, something stops you.
You lean in. You care. You remember.
Nine out of 10 times, it’s because you didn't just see a message. You found a story that resonated.
This edition of The Hype is about how to build that kind of narrative for your business.
Below, you’ll find both the playbook and the proof: How to tell a story that sticks with your audience, and how one brand turned their story into a 937% return on ad spend.
Grow Your Business Faster With A Story That Sticks
Get The 7-Step Storytelling Framework To Make Your Marketing Memorable
Most marketing starts with a message. And most marketing gets ignored.
The businesses that resonate in the minds of prospects start with meaning. They tell a story that meets customers where they are and guides them to action.
This framework turns what you sell into something people feel.
You’ll learn how to:
- Put your customer at the centre of a story
- Name the real problem/villain they’re up against
- Show the plan that gets them through it
- Deliver a transformation that sells itself
Learn all this, and find a ready-to-run ChatGPT prompt to help you build your story fast.
Get The Strategy That Turned Story Into 937% ROAS
How A Jewellery Retailer Earned $420K In Revenue With Narrative-Driven Creatives
By framing a high volume of creatives in story instead of slogans, this jewellery brand brought meaning to moments that mattered to its customers.
That shift grabbed attention and turned it into action.
This is the strategy behind a campaign that generated more than $420K in revenue, 2,100 new orders, and a 937% return on ad spend.
See what happens when marketing makes people feel something real.
Spoiler alert: They remember. They respond.
Links To Learning
This Month’s Must-Reads On AI, Marketing Strategy, And Tech Adaptability
Rewiring Martech: From Cost Center to Growth Engine [McKinsey]
AI is giving marketing leaders a second chance to get marketing technology right. This piece from McKinsey outlines how AI and automation can finally turn martech into the growth engine it was meant to be by simplifying stacks, closing talent gaps, and elevating modern marketing to the C-suite agenda.
78% of Enterprises Are Struggling to Integrate AI With Legacy Systems [Zapier]
Zapier surveyed 500 enterprise leaders and found that nearly eight in 10 are hitting roadblocks bringing AI into existing stacks. This report breaks down what’s stalling adoption and shows where IT and leadership can close the gap between AI ambition and execution.
The Future of Marketing Isn’t Humans vs. AI — It’s Humans With AI [HubSpot]
HubSpot CMO Kipp Bodnar argues that the next marketing revolution isn’t about replacing people with machines, but amplifying human creativity through them. His “Loop Marketing” playbook outlines four steps for connecting AI precision with human insight to drive compounding growth.
What’s Next?
Write The Next Chapter Of Your Business
Thanks for reading The Hype.
Storytelling isn’t a one-and-done tactic. It’s a habit that makes every campaign sharper, every message stronger, and every customer touchpoint more memorable.
As you plan your marketing for the end of the year and into 2026, keep asking yourself the same question: Does this tell a story worth remembering?
Speaking of questions worth asking...
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