How Hypelocal Won Over An Online Jewellery Retailer With A 937% ROAS

This is the story of a hesitant business that became a believer in digital advertising when Hypelocal delivered:

• $420,000+ in revenue
• 2,100+ new orders
• A whopping 937% ROAS

Like a lot of businesses their size, this mining company doesn’t have a dedicated marketing department or even a single person focused on it. Running multiple mines in British Columbia leaves little time or appetite for ad experiments.

The retail side of the business, an online store that ships finished jewellery directly to customers, ticked along on its own. Orders came in, but any thoughts of paid advertising to grow these sales stayed on the back burner.

When we first connected, the stance of the owner was practical: Start small and prove the value of digital advertising. 

If ads alone could move revenue, then we’d talk about doing more.

Our Strategy

This cautious approach gave us a very simple goal: Generate more sales for the online store.

We began by setting up the basics. Campaigns for Google Search, Shopping, and Display would run alongside a Meta campaign for both Facebook and Instagram.

Then, we added a twist.

Instead of running a small handful of creatives, hoping that something would stick, we launched hundreds of visually distinct, high-contrast variations of static images, videos, dynamic shopping ads, and catalog ads. 

We treated ad creatives like inventory. Keep the shelves full, rotate often, and make each item distinct enough to matter. 

Different looks, different hooks, different formats:

• Our “mine to masterpiece” thread earned trust by lifting the curtain on production: raw stone, skilled hands, finished piece. 
• Lifestyle imagery helped people picture the jewellery on themselves. 
• Attractive product shots stopped the scroll and showed detail. 
• UGC-style clips made the brand feel close. 
• Seasonal angles turned “someday” into “now.”

As winners emerged, we scaled them and kept a small budget hunting for the next challenger. 

That kept results rising instead of spiking and fading. It also told the truth about the product. 

This isn’t trinketry. The retail side of the mining company uses stone pulled from British Columbia, shaped by people who know their craft, and shipped to someone who’ll wear it for years. 

When the ads showed that, perceived value rose without the need to offer a single discount.

Results and Impact

The proof showed up fast. 

New names in the orders. More boxes going out.

Since kickoff, online sales have cleared $420,000—a 37% lift over the previous period. Orders climbed to more than 2,100, up 42%. Year to date, 2025 is running 70% higher than the same stretch in 2024.

The ad efficiency matched the volume. 

New-customer ROAS hit 459%, which tells us the work pulled in first-time buyers—not just repeat shoppers.

Meanwhile, total ROAS reached 937% across all audiences. 

And when you stack all revenue against all marketing costs—ad spend plus our retainer—the partnership sits at a 10.5 MER.

All of this came from paid campaigns alone. No site overhaul. No new checkout. Just ads that did their job.

How Hypelocal Did it

It’s the result of sticking to our strategy.

When it comes to Meta ads for direct-to-consumer products, success depends on two things: quantity and diversity. 

The platform rewards advertisers who constantly bring in fresh, diverse creatives that feel new to the system. 

That’s why we focused on both what we said and how we showed it. 

Two simple playbooks kept the ads fresh and pointed at different buyer motives: a Messaging Themes library and a Creative Concepts library.

Messaging Themes

We didn’t recycle one message with small edits. 

We built clear angles, each tied to a specific trigger and proof.

Creative Concepts

Each theme needs the right wrapper. 

We mixed formats so people could discover the product in the way they prefer to consume content.

This strategy and its implementation worked because the market isn’t one big uniform group. 

It’s made up of smaller pockets of people, each responding to different messages and visuals. Some connect with heritage, some with style, some with convenience.

In practice, we matched motive with message and format. 

If the story was heritage, we showed behind-the-scenes cuts or a raw-to-refined transformation. If the moment was gifting, we led with seasonal frames and UGC that felt personal. Every angle had a wrapper that made sense for the buyer seeing it.

We also rotated with purpose. 

Winners stayed in the market and carried the spend, but each week, we put fresh challengers out to keep performance from tiring out. If a creative didn’t lift new-customer ROAS, it came off the field.

Why Choose Hypelocal

Most agencies don’t put this level of effort into creative differentiation, because it’s harder to execute and doesn’t fit into a cookie-cutter model. 

But it’s the lever that allowed this mining company/jewellery retailer to scale efficiently month after month, instead of plateauing after a short burst of performance.

What started as a cautious test turned into reliable growth. 

The store kept its focus. We kept the ads fresh, varied, and intentional. Revenue climbed. Efficiency held. And a hesitant stance on digital turned into confidence you can plan around.

Want that same story arc for your business?

Book a strategy session with us and we’ll walk you through the exact strategy and framework our team uses to build ad accounts that grow fast and reliably.