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Big wins don't always come from big swings.
Most marketers know that small, smart, and consistent improvements lead to better results. But when the clock is ticking and pipelines need filling, iteration can get pushed aside.
This edition of The Hype is about making sure it doesn’t.
Inside, you'll learn about:
- Making iteration faster and easier with AI
- Running smarter experiments that track the right inputs
- Using data to improve your email marketing strategy
Here’s how to make the small improvements that multiply into sharper campaigns, lower costs, and better results for your business.
Use AI To Speed Up Iteration & Increase Conversions
Implement Improvements Faster With These 5 Tips
We all know iteration leads to better outcomes.
The problem is execution: It takes time to test, analyzing results requires effort, and we’ve all got deadlines.
But what if AI could make it easier?
This playbook shows you how AI can help you eliminate the biggest hurdles associated with iteration: time and effort.
From smart analysis to flexible personalization, these five habits will help you generate smarter content variations, get faster insights, and optimize conversions for your next campaign.
Build Campaigns That Get Better—Immediately
Use This Framework To Scale What Works And Drop What Doesn’t
Iteration is more than a tactic. It’s a system for optimization.
When done right, it turns every campaign into a learning opportunity, every asset into a test-ready tool, and every result into a roadmap for what to do next.
This guide breaks down a five-step process for turning guesswork into growth.
Learn how to structure your experiments, collect the right inputs, and act decisively on what you learn—without slowing down.
Learn & Earn With Every Email You Send
How Email Marketing Rewards Iteration More Than Any Other Channel
Email has the potential to be your best-performing marketing channel.
It’s cost-effective, controllable, and consistent. It’s also a built-in lab for continuous improvement.
Every subject line, click, and conversion offers insight you can use to test smarter and convert faster.
This guide breaks down a seven-step process to building effective campaigns. Learn how to improve with every send—making iteration easy, structured, and high-impact.
Links To Learning
This Month’s Must-Reads For Better Marketing Results
How To Analyze Campaign Performance With AI-Powered Agents [Zapier]
Skip the spreadsheets. This guide shows you how to combine Zapier Tables and AI Agents to automatically track ad performance, gather weekly insights, and optimize your campaigns—no manual reporting needed.
How AI Assistants Can Make You 10x More Productive [Hubspot]
Learn how to build custom AI assistants that handle meeting notes, track projects, and surface strategic insights—freeing you up to focus on higher-impact work.
The 8 States of Demand: Shape Smarter Demand Gen Campaigns [Hypelocal]
Not all demand is created equal. This framework helps you identify what kind of demand your product is facing and shows how to tailor your strategy to move buyers forward faster.
What’s Next?
Build Momentum For Your Marketing One Iteration At A Time
Thanks for reading The Hype.
Iteration doesn’t have to be slow or require overwhelming effort.
With AI to speed up analysis, the right data to drive decisions, and systems in place that make testing feel routine (not random), you’re set up to get more from all of your marketing efforts.
You don’t need to guess your way to growth. Let the results speak for themselves. And implement the tiny improvements that multiply into bigger results.
That's what iteration is all about.
