Core Funnel UX & CRO Optimization - Example Template
Current Architecture
- Current Architecture
- Home
- About
- Our work
- FAQ
- Contact
- [QUOTE]
New Architecture
- PRIMARY
- Home
- Why
- About
- Reviews
- FAQ
- Our work
- [QUOTE]
- SECONDARY
- Address
- Financing
- Contact
HOME (/)
[LOGO] — [NAV] — [GET A QUOTE]
[SECONDARY NAV]
[HERO COPY] — [HERO CREATIVE]
[TRUST MARKS]
[REVIEW]
[WHAT IS THE PRODUCT] — [WHAT IS THE PRODUCT]
[WHAT IS THE PRODUCT] — [WHAT IS THE PRODUCT]
[VALUE PROPS - OUTCOME & HOW] [VALUE PROPS - OUTCOME & HOW] [VALUE PROPS - OUTCOME & HOW]
[MIDWAY CTA]
[EXPANDED BENEFITS]
[COPY: BENEFIT DESIRED OUTCOME + FEATURE EXPLAINING HOW WE DELIVER]
[IMAGE SUPPORTING COPY]
[IMAGE SUPPORTING COPY][COPY: BENEFIT DESIRED OUTCOME + FEATURE EXPLAINING HOW WE DELIVER]
[COPY: BENEFIT DESIRED OUTCOME + FEATURE EXPLAINING HOW WE DELIVER]
[IMAGE SUPPORTING COPY]
[“Customer quote”][Project Image] — [“Customer quote”][Project Image] — [“Customer quote”][Project Image]
[“Customer quote”][Project Image] — [“Customer quote”][Project Image] — [“Customer quote”][Project Image]
[US VS THEM]
[US] [THEM]
[FEATURE] [✅] [❌]
[FEATURE] [✅] [❌]
[FEATURE] [✅] [❌]
[FINAL CTA]
[FAQs]
[FOOTER]
