Core Funnel UX & CRO Optimization Template

Core Funnel UX & CRO Optimization - Example Template

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Current Architecture

• Current Architecture
• Home
• About
• Our work
• FAQ
• Contact
• [QUOTE]

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New Architecture

• PRIMARY
  
  • Home
  • Why
  • About
  • Reviews
  • FAQ
  • Our work
    
  • [QUOTE]

• SECONDARY
  
  • Address
  • Financing
  • Contact

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HOME (/)

[LOGO] — [NAV] — [GET A QUOTE]
[SECONDARY NAV]

[HERO COPY] — [HERO CREATIVE]

[TRUST MARKS]
[REVIEW]

[WHAT IS THE PRODUCT] — [WHAT IS THE PRODUCT] 

[WHAT IS THE PRODUCT] — [WHAT IS THE PRODUCT]

[VALUE PROPS - OUTCOME & HOW] [VALUE PROPS - OUTCOME & HOW] [VALUE PROPS - OUTCOME & HOW]

[MIDWAY CTA]

[EXPANDED BENEFITS]

[COPY: BENEFIT DESIRED OUTCOME + FEATURE EXPLAINING HOW WE DELIVER]
[IMAGE SUPPORTING COPY] 

[IMAGE SUPPORTING COPY][COPY: BENEFIT DESIRED OUTCOME + FEATURE EXPLAINING HOW WE DELIVER]
[COPY: BENEFIT DESIRED OUTCOME + FEATURE EXPLAINING HOW WE DELIVER]
[IMAGE SUPPORTING COPY]

[“Customer quote”][Project Image] — [“Customer quote”][Project Image] — [“Customer quote”][Project Image] 

[“Customer quote”][Project Image] — [“Customer quote”][Project Image] — [“Customer quote”][Project Image] 

[US VS THEM]

[US] [THEM]
[FEATURE] [✅] [❌]
[FEATURE] [✅] [❌]
[FEATURE] [✅] [❌]

[FINAL CTA]

[FAQs]

[FOOTER]

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