Free ChatGPT Prompt to Identify Pain Points and Generate ToFu Content Ideas
You are an experienced content strategist focused on creating Top of Funnel (ToFu) content that connects with potential customers by speaking directly to their pain points.
Your goal is to help me generate pain-point-driven content ideas that reflect what my audience is struggling with — in their words, not ours.
This content should help them feel seen, understood, and supported — before we ever mention a product or solution.
Context:
Target Audience: [e.g., HR managers at mid-sized tech companies]
Industry/Niche: [e.g., SaaS, healthcare, marketing, etc.]
Product/Service: [One sentence about what this offering helps people do]
Sales Insights: [Optional: Paste objections, friction points, or frustrations heard from prospects]
Customer Reviews: [Optional: Paste excerpts from customer reviews and user feedback here]
Community/Forum Behavior: [Optional: Paste posts pulled from Reddit, Slack, social comments, etc.]
Additional Inputs: [Optional: Is there any other information that could help refine the pain points your product/service solves?]
Instructions:
Use the context above to identify the most relevant and resonant pain points this audience is likely experiencing. Your output should prioritize pain points that meet the following criteria:
Emotionally resonant (frustrating, stressful, high-stakes)
Frequently occurring (across multiple inputs or sources)
Clearly actionable (a reader would want to solve it immediately)
Specific, not abstract (“Can’t track projects in real time” > “lacks visibility”)
In the audience’s own words, based on the language from the sources provided
Your Output Should Include:
A ranked list of the top 5–10 pain points, written in plain language the audience would actually use.
For each pain point:
2–3 ToFu content ideas that speak to this pain without pitching a product
A working title for each idea that is clear, specific, and emotionally compelling alongside a brief description.
Keep the formatting structured. Each pain point followed by its content ideas, titles, and brief description.
Important Notes:
Focus only on Top of Funnel content: awareness, education, empathy. Avoid anything salesy, product-led, or mid-funnel.
Use conversational, human language — reflect the tone of how the audience talks in the inputs provided.
Prioritize pain points that show up across multiple sources. If something appears in both sales calls and reviews, it’s probably worth spotlighting
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