Aaron LeBlanc

Founder, CEO
Aaron LeBlanc

Aaron LeBlanc is the Founder and CEO of Hypelocal.

His data-driven approach to demand generation marketing, combined with expertise in leveraging artificial intelligence and automation to optimize efficiency, drives Hypelocal's innovative mindset. This foundation enables the creation of impactful digital strategies for SaaS providers, eCommerce brands, and hyper-local businesses across North America.

With a proven track record for delivering measurable results, Aaron has spearheaded Hypelocal’s efforts to generate more than $600 million in sales and connect 30,000+ sales-qualified leads with clients.

Experience

Aaron has held several pivotal leadership roles in the past that demonstrate his expertise in driving growth, strategic partnerships, and operational excellence:

Chief Commercial Officer, Locafy

Aaron led global revenue initiatives, established strategic channel partnerships, and managed a high-performance business development team. His leadership drove significant growth and secured a robust global distribution network.

Director of Enterprise Sales, Vendasta

Aaron played a key role in scaling Vendasta's revenue from $11 million to over $50 million, developing enterprise acquisition strategies, streamlining sales processes, and fostering cross-departmental collaboration to enhance operational efficiency.

Additional Roles

His earlier experience, including account management at Acklands-Grainger and strategic marketing at The FC Group, provided a strong foundation in client relations, sales strategy, and market analysis. Aaron is also the owner of Good Wave, a water sports eCommerce brand focusing on accessibility and sustainability.

Areas of Expertise

Aaron excels in solving complex digital marketing challenges, including:

  • Bridging technical gaps in digital strategy.
  • Streamlining disparate marketing systems and databases.
  • Driving revenue growth through SEO, SEM, content marketing, CRO, and workflow automation.

Under his leadership, Hypelocal has developed a reputation for helping businesses achieve faster and more profitable growth, often delivering results for clients in weeks rather than months.

Credentials and Education

Aaron holds an MBA with a specialization in Marketing Management from the Australian Institute of Business. 

His coursework included:

  • Leadership, 
  • Digital marketing
  • Strategic management
  • Operations.

He is also a Certified Zapier Expert and holds multiple Google Ads certifications.

Affiliations and Causes

Contributions

The Secret to Finding Your Next Customer? Focus on Their Problem, Not Your Product
Blog Article
April 23, 2025
The Secret to Finding Your Next Customer? Focus on Their Problem, Not Your Product

ToFu content should spotlight real audience pain points—empathy drives connection, cuts through noise, and increases conversion.

Ultimate Guide to SaaS Marketing 101: An Effective Playbook to Accelerate Business Grow
Blog Article
April 12, 2022
Ultimate Guide to SaaS Marketing 101: An Effective Playbook to Accelerate Business Grow

Amplify SaaS marketing success with actionable strategies. Drive demand, scale growth, and excel in the rapidly expanding $145.5B software industry.

Leveraging B2B Marketing Automation to Drive Business Growth
Blog Article
July 25, 2022
Leveraging B2B Marketing Automation to Drive Business Growth

Improve business growth with B2B marketing automation. Harness data-driven tools to streamline campaigns, personalize outreach, and drive scalable results.

The Ultimate Project Proposal Template
Blog Article
March 30, 2022
The Ultimate Project Proposal Template

Streamline planning with the ultimate project proposal template. Craft effective proposals to align goals, secure buy-in, and drive successful outcomes.

Why Hiring a Marketing Agency is Better Than Building an In-House Team
Blog Article
May 28, 2025
Why Hiring a Marketing Agency is Better Than Building an In-House Team

Agencies offer deeper expertise and lower costs than in-house teams, delivering better ROI and faster business growth.

How To Use Storytelling In Marketing
Blog Article
October 27, 2025
How To Use Storytelling In Marketing

Make your customer the hero—use the Hero’s Journey to craft stories that inspire action and build stronger brand connections.

How to Optimize Conversions with a Strategic Content Marketing Audit
Blog Article
July 9, 2025
How to Optimize Conversions with a Strategic Content Marketing Audit

Boost conversions with a strategic content audit that aligns assets to business goals and reveals high-impact growth insights.

How to Create Profitable Revenue with Results-Driven Marketing
Blog Article
November 7, 2024
How to Create Profitable Revenue with Results-Driven Marketing

Learn how results-driven marketing increases profits by combining demand gen, automation, AI, and CRM to nurture leads and streamline sales.

The 7-Step CRM Audit You Need To Increase Sales
Blog Article
August 27, 2025
The 7-Step CRM Audit You Need To Increase Sales

Run a 7-step CRM audit to improve sales, clean data, increase adoption, and align teams for stronger growth.

Why Your Business Is Struggling To Scale—And How To Fix It With Automation
Blog Article
March 21, 2025
Why Your Business Is Struggling To Scale—And How To Fix It With Automation

Manual work, slow systems, and disorganized data hurt growth. Hypelocal automation fixes this—freeing time, increasing efficiency, and scaling fast.

5 AI-Powered Iteration Habits to Increase Conversions
Blog Article
June 3, 2025
5 AI-Powered Iteration Habits to Increase Conversions

AI-powered iteration speeds up marketing insights, testing, and optimization, making continuous improvement easier than ever.

5 Steps to Improve Your Conversion Rate Optimization
Blog Article
November 13, 2024
5 Steps to Improve Your Conversion Rate Optimization

Increase your ROI with this 5-step CRO strategy. Learn to optimize key conversion points, run A/B tests, and refine CTAs for top results.

7 Essential Steps to Optimize Product Marketing for Better Conversions
Blog Article
July 17, 2025
7 Essential Steps to Optimize Product Marketing for Better Conversions

Audit your product marketing in 7 steps to boost alignment, messaging, and lead quality for better conversions.

What McKinsey Says Is the Real Secret to Making AI Profitable
Blog Article
March 25, 2025
What McKinsey Says Is the Real Secret to Making AI Profitable

AI won’t save or sink your marketing. But redesign your workflows around it—and that’s where the real gains start showing up.

The Hypelocal Empathy Engine—Free ChatGPT Prompt
Freebies
The Hypelocal Empathy Engine—Free ChatGPT Prompt
Making sense of unstructured data with Zapier and ChatGPT
Freebies
Making sense of unstructured data with Zapier and ChatGPT
Instructions Template for Custom GPT Assistant
Freebies
Instructions Template for Custom GPT Assistant
How to Automate Your Email with Zapier + ChatGPT
Freebies
How to Automate Your Email with Zapier + ChatGPT
Core Messaging Development Template
Freebies
Core Messaging Development Template
Free ChatGPT Prompt for URL Extraction
Freebies
Free ChatGPT Prompt for URL Extraction
Core Funnel UX & CRO Optimization Template
Freebies
Core Funnel UX & CRO Optimization Template
Automate Email Data Extraction With Zapier + ChatGPT
Tutorial
November 24, 2024
Automate Email Data Extraction With Zapier + ChatGPT
Is Your Business Growing As Fast As It Could?
Newsletters
June 8, 2026
Is Your Business Growing As Fast As It Could?
Businesses stall all the time. It’s not because the people you hired aren’t working hard enough. It’s because the tools and information they need are spread across different tech, apps, and software.
Get The Growth System You’ll Need In 2026
Newsletters
January 29, 2026
Get The Growth System You’ll Need In 2026
Are your growth targets rising faster than your systems can handle? Close the gap with Hypelocal’s help.
Conversion Optimization
Newsletters
December 16, 2024
Conversion Optimization
How to Turn Clicks into Customers
Marketing Efficiency
Newsletters
November 27, 2024
Marketing Efficiency
How To Turn Time Into Revenue
Content Creation
Newsletters
January 21, 2025
Content Creation
You Created Great Content—Now What?
How to Stand Out
Newsletters
February 18, 2025
How to Stand Out
Why Standing Out Sells—And Blending In Fails
Digital Marketing Strategy
Newsletters
May 1, 2025
Digital Marketing Strategy
How To Exploit The Most Underrated Play In Marketing
How to Make Your Brand Unforgettable
Newsletters
October 31, 2025
How to Make Your Brand Unforgettable
The scroll never ends. Post after post. Ad after ad. All fighting for half a second of your attention. But once in a while, something stops you. You lean in. You care. You remember.
10 Free Marketing Tools Most Agencies Would Guard With Their Lives
Newsletters
September 4, 2025
10 Free Marketing Tools Most Agencies Would Guard With Their Lives
As the summer comes to a close, we’re sharing the exact prompts, tools, and templates we use in-house to write faster, tighten funnels, and automate the workflows that slow other businesses down.
AI and Automation
Newsletters
March 25, 2025
AI and Automation
How to get better results through AI and automation.
How To Drive Big Results Through Small Improvements
Newsletters
June 4, 2025
How To Drive Big Results Through Small Improvements
Here’s how to make the small improvements that multiply into sharper campaigns, lower costs, and better results for your business.
3 Smart Audits To Boost H2 Sales
Newsletters
July 17, 2025
3 Smart Audits To Boost H2 Sales
The summertime is the perfect moment for a marketing heat check. That’s why the July edition of The Hype is all about audits.

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