{COMPANY NAME}: Core Messaging Development
Overview
- Vision, mission, values
- Vision
- Mission
- Values
Strategy
- Objective
- Strategy
- Tactics
- Implementation
- Controls
- Top of Funnel (TOFU) Metrics - Monitoring website traffic and search engine rankings to assess our visibility and reach.
- Lead Generation Indicators - Tracking the volume of qualified inbound leads, Marketing Qualified Leads (MQLs), and Sales Qualified Leads (SQLs) to evaluate our core funnel and nurturing processes.
- Engagement Metrics - Measuring social engagements, downloads, press coverage, and the success of our “Get Press Release” initiative to gauge audience interest and media visibility.
- Community Building Measures - Observing signups for recurring emails and interview requests to understand our ability to build and maintain a community of interested stakeholders.
- Conversion Signals - Recognizing requests for calls as a direct indication of our success in converting interest into actionable business inquiries. Through diligent monitoring and analysis of these metrics, we aim to refine our strategies, improve engagement, and ultimately drive success for Brick Meets Click and its stakeholders.
Messaging
- Who are we?
- Why do we exist?
- What is our origin story?
- What's our product?
- The BIG problem we solve
- Segment & Target
- Key Buyer Persona
- Our Brand Persona
- Core positioning
- Positioning Statement
- Value proposition
- Features
- Advantages
- Benefits
- Outcomes
- Why {COMPANY} Stands Apart
- Who {COMPANY} is not for
- Competitive advantage
- Key Differentiators
- Credibility
- Chain of Beliefs
- Clear and Appealing Brand Statements - (Mix of options and copywriting styles, select what is best and most aligned for your brand)
- Brand Education Content Topics - (Mix of options and copywriting styles, select what is best and most aligned for your brand)
- Persuasive calls-to-action - (Mix of options and copywriting styles, select what is best and most aligned for your brand)
Appendix
