Hypelocal Welcomes Lacy Lieffers as Director of Strategic Projects & Client Services

COCHRANE AB, Canada (Sept. 2, 2025)—Hypelocal, a results-driven marketing agency and automation consultancy, today announced the appointment of Lacy Lieffers as Director of Strategic Projects & Client Services.

Many organizations struggle to balance bold marketing ideas with the operational structure needed to deliver them. Hypelocal created this new role to ensure clients gain both creative impact and the behind-the-scenes execution that turns ideas into measurable results.

In her new position, Lacy leads project planning and execution, streamlines internal workflows, and supports high-impact content strategy for clients. She works closely with the executive team to provide clients with clarity, precision, and results-driven storytelling.

“Lacy brings a rare combination of entrepreneurial drive, project management, and creative strategy,” said Aaron LeBlanc, CEO of Hypelocal. “Her ability to manage complexity while elevating content and client services is a huge win for our clients and our company. With her leadership, we can continue to scale without losing focus on what matters most—delivering results.”

Lacy’s background includes founding Black Fox Marketing, where she helped authors, entrepreneurs, and small businesses grow through product launches, full-funnel strategies, and scalable content systems. She also brings experience in corporate training and communications strategy, giving her a strong foundation in organizational alignment and execution.

Her appointment underscores Hypelocal’s belief that the best results come from blending creativity with structure. By combining storytelling expertise with operational clarity, Lacy strengthens Hypelocal’s ability to help clients grow their businesses faster and smarter.

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