Hypelocal Expands Leadership Team with Alex Smith as Head of Growth & Operations

COCHRANE, AB, Canada (Sept. 15, 2025)—Hypelocal, a results-driven marketing agency and automation consultancy, today announced the appointment of Alex Smith as Head of Growth & Operations.

Businesses often have strong growth strategies, but struggle to move forward while keeping customer success front and center. With this new leadership role, Hypelocal aligns growth with execution to continue driving measurable results for clients.

In his new position, Alex oversees revenue growth, operational efficiency, and client success at scale. He applies his expertise in outbound sales and data-driven decision-making to unify business development with operational excellence, ensuring Hypelocal delivers both strategic insight and practical execution.

“Alex is a people-first leader with a proven track record of driving growth and building scalable systems,” said Aaron LeBlanc, CEO of Hypelocal. “His ability to combine business development with operational clarity will help us strengthen partnerships and accelerate results for both our clients and our business. With Alex on our leadership team, Hypelocal is even better positioned to help businesses grow faster.”

Alex’s career includes leadership roles in sales, partnerships, and growth at SiteDocs, Vendasta, Locafy, and most recently, Harvard Media. He is recognized for building outbound sales programs and digital go-to-market strategies that consistently translated into stronger revenue and higher profitability.

His appointment reflects Hypelocal’s ongoing commitment to delivering increased efficiency and growth for clients. By aligning bold strategies with precise execution, Hypelocal continues to strengthen its position as a trusted partner for businesses ready to scale.

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