Raziia Mansurova is a Demand Generation Manager at Hypelocal.
She designs and executes full-funnel paid acquisition systems that tie media spend directly to revenue. From strategy to execution, Raziia owns the entire performance loop—copy, creative direction, experimentation, optimization, and analytics—keeping a sharp focus on CAC, ROAS, and real business impact.
Her performance marketing discipline helps both B2C and B2B organizations turn demand into predictable growth.
Raziia’s career spans global SaaS, education, and performance-driven organizations, where she has led multi-market acquisition strategies and scaled revenue through experimentation and rigorous analysis.
Before joining Hypelocal, she worked across international markets and other high-growth teams, contributing to campaigns for globally recognized brands, including Merck and Adidas, while owning end-to-end paid acquisition programs.
Collegewise
At Collegewise, Raziia owned full-funnel paid acquisition and experimentation. She managed a paid media budget exceeding $1M and drove 68.7% year-over-year revenue growth. Through disciplined testing and optimization, she increased paid display ROI by 406%, turning underperforming channels into reliable revenue drivers.
Crimson Education
At Crimson Education, Raziia led regional acquisition and lifecycle marketing across eight international markets. Her work delivered 192% of annual revenue target while reducing CAC through co-marketing initiatives and structured experimentation frameworks.
Raziia specializes in building paid acquisition engines that connect strategy, execution, and analytics into a single revenue system. Having worked across multiple regions and markets, she brings a cross-cultural, data-driven mindset to demand generation and understands how growth systems behave differently at scale.
Her expertise includes full-funnel paid acquisition, performance optimization and experimentation, analytics and revenue attribution, and AI-driven automation to improve speed, consistency, and decision-making across acquisition workflows.
Her expertise includes:
Full-Funnel Paid Acquisition
Designing and managing campaigns across awareness, consideration, and conversion with clear revenue attribution.
Performance Optimization & Experimentation
Structured testing of creative, messaging, audiences, and offers to continuously improve efficiency and results.
Analytics & Revenue Attribution
Translating campaign data into clear insights around CAC, ROAS, pipeline contribution, and growth opportunity.
AI-Driven Automation
Using automation and AI tools to improve speed, consistency, and decision-making across acquisition workflows.
Raziia holds a strong academic foundation in marketing, analytics, and innovation, including a Bachelor’s Degree in Marketing from Almaty Management University, an MSc in Business Analytics from Lucerne University of Applied Sciences and Arts, and an MBA in Sustainable Innovation from the University of Victoria.
