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Lacy Lieffers
Lacy Lieffers is a Senior Project Manager at Hypelocal.She leads project planning and execution, streamlines internal workflows, and supports high-impact content strategy for clients—working closely with the executive team to deliver measurable results.With a sharp eye for systems and a passion for storytelling, Lacy merges strategy and creativity to deliver results. She brings entrepreneurial energy and operational clarity to every engagement.
Experience
Lacy’s professional background spans communications, marketing, and strategic leadership:Founder, Black Fox Marketing. Lacy launched Black Fox Marketing to help authors, entrepreneurs, and small businesses build visibility and drive growth. She’s led large-scale product launches, developed full-funnel marketing strategies, and created content systems that scale.Project and Communications StrategistEarlier in her career, Lacy worked in corporate training and strategy, developing frameworks that improved organizational communication and enhanced internal alignment.Now at Hypelocal, Lacy applies her blended background to drive growth by managing timelines, people, and content with purpose.
Areas of Expertise
Lacy balances creative strategy with operational precision. Her expertise empowers Hypelocal clients to execute bold ideas without dropping the details, through:Project management and workflow optimization.Content strategy and thought leadership.Storytelling for brand growth.Client communications and success enablement.
Latest Articles, Tutorials and Videos
Credentials and Education
Lacy holds a Bachelor of Commerce in Marketing from the University of Saskatchewan.
Affiliations and Causes
Lacy is a regular speaker at conferences and has been featured in documentaries like Creative Sparks. She mentors authors and entrepreneurs through webinars, workshops, and community programs.
Contributions
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Lacy Lieffers
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