John "Jek" Angelo Cruz is a Creative Designer at Hypelocal.
Jek creates visual content across digital and print platforms, including social media assets, marketing materials, and branded content. His work balances creativity with performance, ensuring that each output supports both brand identity and business goals.
Jek brings more than 10 years of experience as a Graphic Designer and Multimedia Specialist, working with startups, agencies, and international brands. His background spans digital content for platforms like YouTube and Instagram, print materials, and eCommerce assets.
eCommerce & Product Design
During his time with Pioneer Square Brands, Jek designed assets for tech device cases compatible with major OEM brands including Apple, HP, Microsoft, and Lenovo. He contributed to strengthening visual presence across product lines while maintaining brand consistency.
Agency & Startup Environments
Across startups and agencies, Jek has handled a wide range of projects including digital content, print materials, and eCommerce assets. These experiences developed his ability to deliver production-ready work efficiently while integrating marketing insight and emerging tools like AI into his workflow.
Jek focuses on creating design solutions that are both visually engaging and performance driven.
That means his expertise includes:
Cross-Platform Visual Content Creation
Designing assets across digital and print platforms—social media, marketing materials, branded content—with consistent quality and brand alignment.
Performance-Driven Design
Creating visuals optimized for engagement, with an understanding of how design impacts audience behavior and business metrics.
Brand Identity & Visual Consistency
Maintaining cohesive visual systems across projects while adapting creative executions to different channels and objectives.
Production Efficiency & Tool Mastery
Delivering production-ready assets efficiently using Adobe Creative Suite, Figma, Canva, and various marketing platforms.
AI-Integrated Creative Workflow
Incorporating emerging tools and AI into design processes to improve both creative quality and productivity.
Jek holds a Bachelor of Arts in Multimedia Arts from De La Salle-College of Saint Benilde.
