Christina Passmore is a Content Strategist at Hypelocal.
She creates content that connects strategy, search, and conversion into a single system. Her work spans full-funnel content frameworks, AI-driven search optimization, and website messaging built to convert.. Christina approaches content the way an operator approaches a business: with a sharp focus on structure, performance, and measurable outcomes.
Christina's background spans Amazon, B2B, SaaS, and high-growth eCommerce. She has a depth of experience working in environments where content has to earn its place by driving qualified traffic, pipeline, and revenue.
Brushd Beauty
Christina built Brushd Beauty, a private label brand,from scratch, owning the entire go-to-market strategy. She scaled it to six figures in under eight months. That meant building a fully optimized conversion ecosystem, developing competitive positioning in a saturated category, and structuring GTM without a playbook.
Amazon & eCommerce Growth Strategy
Working with brands including Jaxon Lane, PaddleSmash, and Nonni's Cookies, Christina strengthened marketplace positioning and performance across digital channels. She led advanced Amazon listing optimization and A+ strategy, developed conversion-focused product messaging, and built revenue-aligned content frameworks that moved buyers from discovery to purchase.
B2B SaaS & Content Strategy Leadership
Across B2B, SaaS, and service organizations,including Riverbend ConsultingChristina led content initiatives designed to accelerate pipeline growth. She executed and managed a 500+ product B2B print catalog, translated complex technical solutions into buyer-ready messaging, and built SEO programs calibrated for qualified acquisition.
Christina specializes in turning content into long-term revenue infrastructure. Her work connects SEO, positioning, and user experience into cohesive systems designed to scale.
Her expertise includes:
Scalable Content Ecosystem Architecture
Building frameworks that align content output to revenue goals, organized by funnel stage, buyer intent, and search opportunity.
SEO Strategy Across Traditional & AI-Driven Environments
Improving discoverability and capturing intent-driven traffic in a search landscape that increasingly blends organic rankings with AI-generated results.
Conversion Rate Optimization (CRO)
Optimizing websites, product pages, listings, and funnels so that traffic converts, across every stage of the buyer journey.
Content, Search & UX Alignment
Integrating content strategy, search intent, and user experience into one cohesive growth system so that every asset serves a clear acquisition or conversion purpose.
Revenue-First Content Frameworks
Translating marketing and SEO assets into infrastructure that compounds over time, generating qualified leads and supporting sales consistently.
Christina actively contributes to the marketing and eCommerce community through content education, peer collaboration, and knowledge sharing. She regularly supports brand operators navigating marketplace growth, and participates in ongoing conversations around SEO, AI-driven search, and revenue-first content strategy.
