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Aira Sino Cruz
Aira Sino Cruz is the Lead Designer at Hypelocal.
She leads cross-functional design initiatives that elevate client branding and visual identity, while mentoring and supporting a team of creatives. Her hands-on approach and attention to detail ensure consistent, high-quality design across all touchpoints.
Experience
Aira’s design career spans agencies, startups, and corporate teams.
She has led brand campaigns and content development for digital, print, and social formats, including work on Amazon storefronts, NFT branding, and CSR initiatives. Her broad experience allows her to build holistic, high-performing visual systems tailored to diverse client needs.
Areas of Expertise
Aira excels in:
- Full-spectrum brand and design development
- UI/UX and responsive web design
- Graphic and marketing asset creation
- Creative team mentorship and project leadership
- Her 360° approach results in cohesive visual storytelling across every platform
Latest Articles, Tutorials and Videos
Credentials and Education
Aira holds a Bachelor of Science major in Advertising Management.
She has also completed advanced training in interaction design and design systems.
Affiliations and Causes
Aira actively supports startup communities by providing pro bono design work and strategic brand consultations for emerging businesses.
Contact
Aira Sino Cruz
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