Aira Sino Cruz is the Lead Designer at Hypelocal.
She leads cross-functional design initiatives that elevate client branding and visual identity, while mentoring and supporting a team of creatives. Her hands-on approach and attention to detail ensure consistent, high-quality design across all touchpoints.
Aira’s design career spans agencies, startups, and corporate teams.
She has led brand campaigns and content development for digital, print, and social formats, including work on Amazon storefronts, NFT branding, and CSR initiatives. Her broad experience allows her to build holistic, high-performing visual systems tailored to diverse client needs.
Aira excels in:
Aira holds a Bachelor of Science major in Advertising Management.
She has also completed advanced training in interaction design and design systems.
Aira actively supports startup communities by providing pro bono design work and strategic brand consultations for emerging businesses.
