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Doubling Revenue for a Home Services Company in One Season
To generate these kinds of results, we built a full-funnel strategy to transform our client’s business from messaging to revenue growth.
Company Challenge
Details
This is the story of overcoming a big, yet common challenge in digital marketing: a lack of return on investment.
Here’s how it happened…
We were introduced to a potential client whose digital marketing and paid advertising efforts weren’t delivering the scalable, positive return they needed to grow their business.
With ambitious goals of expanding into new markets and nearly doubling their annual revenue, this home services company needed to maximize their digital marketing investments.
How we Helped
Our solution was to overhaul their entire online presence and paid advertising strategy, focusing on clear messaging, funnel optimization, and a multi-channel paid media approach to drive leads and generate revenue.
By creating a full-funnel demand generation strategy, optimizing their website for higher conversion rates, and running high-performing Meta and Google Ads campaigns, we were able to exceed their lead generation goals and significantly improve their revenue—all while maintaining an impressive return on ad spend.
Result and Impact
Here are the results of those campaigns:
Website Growth:
- 247% increase in new website users from organic search.
- 127% increase in direct website users.
- 158% improvement in average engagement time per active user.
Revenue Growth:
- $4.5M in total revenue, achieving 96% of the yearly goal.
- Doubled revenue from $2.5-3M in 2023 to nearly $5M in 2024.
Paid Ads Performance:
- 7,751 paid advertising leads generated.
- Exceeded lead goal by 57.39% (8,027 total leads vs. 5,100 goal).
- 828% return on ad spend.
