Success Story

How Hypelocal Helped a Home Services Business Double Revenue

About Hypelocal
828%

ROAS

$4.5M

Total Revenue

7,751

Paid Leads Generated

247%

in Organic Traffic

Client

Resurface
(Rubber Stone)

Industry

Home Services / Surface Restoration

Location

Western
Canada

Company Challenge

Resurface wanted to expand into new markets and nearly double revenue, but their digital efforts weren’t delivering ROI.

Campaigns lacked strategy alignment, the website underperformed, and they couldn’t connect ad spend to real revenue.

How We Helped

Hypelocal rebuilt their marketing system from the ground up. That meant aligning core messaging, optimizing their website funnel, and launching a full-funnel paid advertising strategy across Meta and Google.

How we did it:

  • Built a Core Messaging Framework to align all copy, creative, and campaigns.
  • Redesigned website UX and funnel for clarity, speed, and higher conversions.
  • Tested and refined 750+ creative variations across Meta and Google Ads to continuously identify top performers and keep driving results.
  • Used data-driven testing to scale top-performing creatives and audiences.

Results

  • Full-funnel ad strategy delivered 7,751 paid leads at a strong $37 CPL.
  • Continuous creative testing and optimization produced an 828% ROAS and $4.5M in total revenue.
  • A fully transparent reporting system that connected every campaign to actual revenue.
Resurface paid advertising performance by monthResurface campaign results by month
Resurface paid advertising performance by monthResurface campaign results by month

Ready to modernize your marketing system and scale like Resurface?

Connect with us today, and see how Hypelocal builds growth frameworks that turn marketing budgets into measurable revenue.

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