How Hypelocal Helped a Jewellery Brand Earn 937% ROAS

Company Challenge

With no dedicated marketing team, Jade Mine Canada’s online jewellery store had been relying solely on organic sales.

They were hesitant to invest in paid advertising without proof that it could deliver measurable revenue.

How We Helped

Hypelocal launched campaigns across Google and Meta, backed by a creative testing engine that treated ads like inventory.

Copy and creatives were constantly refreshed, diversified, and optimized for new customer acquisition.

How we did it:

• Launched 300+ unique ad creatives across Meta & Google to test and scale winners.
• Mixed creative formats (video, static, UGC, lifestyle) to appeal to different buyer motives.
• Built a Messaging Themes Library tied to emotional triggers: heritage, craftsmanship, gifting, and convenience.
• Used dynamic creative rotation to prevent ad fatigue and sustain efficiency.
• Tracked and scaled top performers weekly to maximize ROAS.